Srinivasan Swamy is chairperson, Confederation of Asian Advertising Agency Associations

Srinivasan Swamy, chairperson, RK Sswamy Hansa Group was appointed chairperson, Confederation of Asian Advertising Agency Associations (CAAAA) at the annual general meeting held in Mumbai. Swamy takes over from Yutaka Narita and will function in this position for two years.

Swamy, disclosing his future plans about CAAAA, says, "There are three basic things that seek our attention. One, to develop a set of business practices that will make our industry strong; second, to induct more countries as members in CAAAA fold; and third, to do activities and events that will make CAAAA a financially strong body to take on other industry building efforts."

CAAAA works as a forum where representatives of advertising agency associations in the Asian region come together to discuss issues related to the advertising agencies. CAAAA was registered as a society in Singapore three years ago and is a young institution.

Talking about Swamy's appointment, Narita says, "I am sure that under Swamy's leadership, CAAAA will continue its mission and achieve greater heights."

CAAAA is in the process of developing specific ideas that will help agencies to move up in the value chain for advertisers, which will result in better remuneration for the agencies. Also, CAAAA intends to conduct seminars, workshops, colloquiums and conferences across various countries through intellectual leaders and professionals, who will help raise the bar of excellence in the industry.

CAAAA members include representatives from the advertising agencies' associations from countries such as Philippines, Malaysia, Singapore, Thailand, Pakistan, China, Indonesia, Japan, South Korea, Taiwan and India.