At the 58th International Festival of Creativity, shortlists for this year's PR Lions have been announced.India has three shortlists, courtesy BBDO India and Mudra Communications.
BBDO India's Shave Sutra campaign for P&G brand Gillette has been shortlisted in two sub-categories, namely, Consumer Goods, including FMCG and Household Products, and Best Launch or Re-launch.
The Shave Sutra campaign is an extension of the Shave India movement, where 2,000 men shaved in public. The activity also found a place in the Limca Book of Records.
PR Lions was introduced two years ago, with India failing to score that year. In 2010, though, BBDO India won the Silver PR Lion, also for Gillette (Women Against Lazy Stubble campaign).
Will it shave its way to success this year, too?
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