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The monthly magazine for business travellers will replicate the content of the print version for its mobile subscribers.
EXEC, India's first magazine for business travellers, is now available on iPad and Android-based smartphones and tablets. EXEC was launched by Bengaluru-based media and publishing company Explocity in 2011.
EXEC features content related to commuting, hotels, travel and other topics pertaining to the life cycle of a business trip, along with interviews, profiles and content related to downtime, such as dining, entertainment, jazz, wine and business fashion.
A section titled MetroMag provides entertainment and event listings in the six metros - Bengaluru, Mumbai, Delhi, Chennai, Hyderabad and Kolkata.
For the record, the magazine is available across all metros (Bengaluru, Mumbai, Delhi, Chennai, Hyderabad and Kolkata) and other big cities in the country. It targets business executives in their mid-30s and above, including professionals from any discipline from the corporate world. The demographic profile of the target group includes those who travel frequently due to their profession.