While the tabloid's Bollywood coverage is widely known, the portal will offer further insights into the same. According to the company, FullyFilmi will offer users exclusive behind-the-scenes stories, interviews, movie reviews, photos, videos and more of celebrity-driven entertainment information.
The portal targets both dedicated Bollywood fans as well as ones who take the business of cinema seriously. Mid-Day claims its content strategy is an approach to cinema that does not exist currently.
Manajit Ghoshal, managing director and chief executive officer, Mid-Day, says, "Since Mumbai and Bollywood are inseparable parts of each other and as Mid-Day is synonymous to Mumbai, we decided to connect the dots and complete the circle with the launch of the portal."
"FullyFilmy will go a step further than just entertainment news. It will not only bring film buffs news and events from B-town but will also bring fans closer to their stars and the filmy world," adds Janhavi Samant, editor, Fullyfilmi.com.
The portal will be a wholly-owned subsidiary of media and communications group, Jagran Prakashan adding to the group's interests across print, OOH, activation, mobile and online media.
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