Cannes 2014: Lowe, JWT shortlisted for Branded Content & Entertainment Lions

By Ashwini Gangal , afaqs! | In Advertising
Published : June 20, 2014
JWT's Make Every Yard Count film for Nike Cricket has 2 shortlists and Lowe's Kan Khajura Station innovation has 1 shortlist.

Two Indian agencies have been shortlisted for Branded Content & Entertainment Lions this year - JWT India (2) and Lowe and Partners India (1).

& #VIDEO1 & #JWT's Make Every Yard Count film for Nike Cricket has pulled in both shortlists for the agency; the two sub-categories are 'Use or Integration of User-Generated Content' and 'Use or integration of digital or social media'. Mindshare Bangalore is the media agency on this campaign and 1st December Films Bangalore is the production company.

Lowe's Kan Khajura Station innovation for Unilever India has fetched the agency its sole shortlist in this category; the sub-category is 'Brand or Product Integration into an Existing Programme or Platform'. While 'Lowe and Partners Worldwide Mumbai' is listed as the 'Entrant Company', both 'Lowe and Partners Worldwide Mumbai' and 'Ozontel Hyderabad' are listed under the 'Agency' sub-head. 'PHD India Mumbai' is listed as the media agency. The descriptor for this path-breaking innovation reads: 'An on-demand entertainment channel on a mobile phone'.

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