Published : November 17, 2016
Havas Media Group, India has bagged the integrated media mandate for Swiggy, India, an online food ordering and delivery platform, following a multi-agency pitch. The agency's Bangalore office will handle the account, led by Saurabh Jain, vice president - South, Havas Media India.
Speaking about the win, Anita Nayyar, CEO, Havas Media Group, India and South, says, "The growing appetite among Indians for a wider choice, convenience of delivery and a seamless experience from restaurant to plate is opening a new avenue for brands looking at growing rapidly, and enhancing their customer base. Swiggy has played a meaningful role in customers' lives in a short span of time. We are honoured to take on the mandate of a yet another innovative and entrepreneurial Indian brand."
Mohit Joshi, managing director, Havas Media Group, India, adds, "Swiggy is a dynamic brand which thrives on agility and innovation, which is also the philosophy at Havas Media Group. At play will be Havas Media Group's integrated media skills centered on digital and the 'Meaningful Brands' framework, which together will map the brand chart for Swiggy. We look forward to working with the team. This win further bolsters our e-commerce portfolio that already has big names such as Quikr, Yepme, Bluestone, Clovia, and MoneyView, to name a few."
Commenting on the association, Srivats T S, VP Marketing, Swiggy, says, "We are excited about this partnership and look forward to working with Havas. Swiggy is a consumer-centric brand that is driven by the goal of delivering the best possible consumer experience. Working with Havas' media planning and buying experience, and capabilities, is another strong step in this direction, enabling us to get our message out to consumers effectively and efficiently. We look forward to a long and fulfilling partnership with them."
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