Titan company has announced a foray into the ethnic wear segment, with Taneira, a brand centered around handwoven sarees. Famous Innovations, Bengaluru has won the mandate for the same, which includes naming, brand identity, design as well as complete brand strategy and communication.
According to the press release shared by the agency, Taneira's first store was launched in Bengaluru earlier this month.
Commenting on the association with Famous Innovations, Shyamala Ramanan, business head - Taneira, Titan Industries, says, "We have curated handmade sarees from across India. Famous' fresh creative approach makes them an ideal partner for us to go ahead with for this venture."
Speaking about the win, GV Krishnan, CEO South, Famous Innovations, says, "This exciting opportunity will allow us to build a brand from scratch. Titan Incubation team headed by (Shyamala) Ramanan have given us a free hand to explore and create a strategy that will appeal to the new age rooted yet progressive woman's sentiments. It is an extremely challenging task, especially given the multitude of fashion choices she has today."
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