Cipla Health has appointed Law & Kenneth Saatchi & Saatchi as creative AoR for the launch of ActivKids Immuno Boosters, a nutritional supplement for kids that helps build their immunity.
The account, which was won following a multi-agency pitch, will be handled by the agency's Mumbai office. The agency will be responsible for the ATL as well as BTL duties for the account.
ActivKids Immuno Boosters is a choco-bite which claims to give up to 100 per cent recommended dietary allowance of key immunity nutrients. It was developed by Cipla scientists after consulting paediatricians and keeping in mind the dietary requirements of today's kids.
Commenting on the win, Anil S. Nair - CEO and managing partner at Law & Kenneth Saatchi & Saatchi India says, "We are excited to have been entrusted with the responsibility to launch this truly innovative product which comes in a delightful format for kids. Our task is to change the conversation around a child's health. While mothers today are concentrating on height, weight and mental growth, the focus needs to move towards their child's immunity, as it's the foundation for a child's development".
Himava Nath - head marketing, Cipla Consumer Healthcare adds, "ActivKids Immuno Boosters is a breakthrough product for kid's nutrition and is a result of years of research by Cipla R&D. Reports suggests that there is high incidence of infections and illness in Indian kids. This is a result of sub-optimal nutrition, adulteration in food and increased levels of pollution. Immuno Boosters with the innovative choco-bite will help bridge the nutrition gap and build immunity in kids. We are happy to have Law & Kenneth Saatchi & Saatchi as our creative partners and together we endeavour to educate the consumers on issue of low immunity for their child through our communication at different touch points".
Law & Kenneth Saatchi & Saatchi operates in four cities, namely, Mumbai, Delhi, Kolkata and Chennai with a strength of over 450 employees. Other than mainline advertising, it has specialised service units such as Digital Law & Kenneth Saatchi & Saatchi, Design L&K Saatchi & Saatchi, and Ngage L&K Saatchi & Saatchi and Saatchi X. These units specialise in an array of marketing communication services from digital and social media to retail marketing, promotions and activation. The agency boasts a repertoire of clients including ITC, P & G, Renault, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, Idea Cellular, Kent, Exide Life Insurance, Tuborg, Novartis HSBC, Total Oil India, Thomas Cook, and Siemens Home Appliances.
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