Ajay Ahluwalia joins Dentsu Webchutney as ECD

In a recent announcement, Dentsu Webchutney, the digital agency from the stable of Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency's Gurgaon office. Ahluwalia's last stint was with Contract Advertising where he handled brands such as Microsoft, Ten Sports and JK Tyre.

With over 20 years of cross-category, cross-platform experience along with a diverse set of exposure spanning sales, marketing, photography, martial arts, and naturally, creative, Ahluwalia is all set to lead the charge for the agency.

On his joining the agency, Ahluwalia, says in a press release, "I'm excited to join Dentsu Webchutney and the young brigade that is bubbling with energy to break the conventions with digital innovations."

Not only has Ahluwalia helped brands like Samsung and Bacardi launch in India, but also helped nurture names like NIIT, and set up Oxygen – one of India's first agencies to engage in the digital workspace.

Commenting on Ahluwalia's appointment, Sudesh Samaria, chief creative officer and co-founder, Dentsu Webchutney, says in a press release, "It's great to have someone of Ajay's experience onboard in a digital environment, especially when the lines between mainline and digital are blurring as we speak. We look forward to him driving infectious ideas which resonate with the Dentsu Webchutney culture."