Bajaj Corp initiates media pitch

Bajaj Corp is looking for a media planning and buying agency for its brands in the hair and skin care space, including names like Bajaj Nomarks (soap, scrub, face wash, face pack, cream), Bajaj Almond Drops Hair Oil, Bajaj Amla Hair Oil, Bajaj Kailash Parbat Hair Oil, Bajaj Brahmi Amla Hair Oil and Bajaj Jasmine Hair Oil. The winning agency will be required to handle all media activities for these brands.

The account size is upwards of Rs.80 crore, sources confirm to afaqs!.

The process, that began less than a month back, is underway in Mumbai. The brand team has begun contacting media agencies to gather information around basic credentials and existing work in this segment.

Bajaj Corp is part of Bajaj Group, which is present across the sugar, consumer goods, power and infrastructure industries.