In a recent announcement, Epic Channel, known for India-centric content, is broadening its vision from its initial history and mythology focus. The channel is revamping its content and will now showcase a wide array of original content across various genres. The channel plans to expand the scope of its offerings by including within its programming bouquet an eclectic mix of non-fiction content that aspires to imbibe the diversity of India.
Epic's expansion and strategic repositioning of the channel proposition has come in the light of an increasing demand for programmes about India.
Speaking on the new direction of the channel, Aditya Pittie, director, Epic, says in a press release, "The infotainment genre is a content driven destination colonized by international players and syndicated programming with infrequent home-grown shows available. There is an evident and growing discrepancy in what is available and what popular sentiment demands. In this divide is the opportunity that EPIC is best positioned to capitalise on."
Pittie adds, "This is the first TV show that Sehwag is hosting and he is a perfect fit for the EPIC brand. We Indians, as people, are very emotional. So, instead of treading the predictable path of logic-driven sterilised content, the content showcased on EPIC is just like India - an honest portrayal of the passions and emotions that make us who we are."
The programming line-up, which shall be revealed soon, includes a show hosted by the former Indian opening batsman Virender Sehwag.
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