Madison Media Plus wins 100 crore Uber account

The development follows a multi-agency pitch.

Uber India has appointed Madison Media Plus as its media agency. Sources confirm the news and inform afaqs! that this is a Rs.100 crore account.

Previously, MEC handled the brand's media business.

Recall that very recently, the mobile app-based taxi aggregator appointed Taproot Dentsu as its creative agency.

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