In a recent announcement, stationary brand Doms, has appointed Famous Innovations as creative agency. The account was won after a multi-agency pitch. The agency will be responsible for brand communication across their stationery portfolio including pencils, the art range, pens and other stationary products.
Raj Kamble, founder and chief creative officer, Famous Innovations, says in a press release, "We are really excited about working with Doms because it is such an interesting yet challenging category. Today's kids are far ahead in their thinking, decision-making and creativity than we can imagine and connecting with them directly will be key. We appreciate the Doms team's trust in us, and can't wait to dive deep into the category and the brand."
Santosh Raveshia, managing director, Doms Industries, says in a press release, "The coming years are going to be crucial for Doms as we look forward to launch multiple sub-brands across product categories. We aim to clearly establish the mother brand's essence & want each of the sub brand in various product categories to do well in a competitive market while ensuring the optimum business growth."
Adding to this, Jain, vice president - marketing and business strategy and Sharma, president - sales, say in a press release, "Going by the experience, we feel that in-depth involvement of Marketing function with the Ad Agency in the creative process leads to the most effective communication to tap the targeted customers and look forward to the memorable campaigns/other communication creatives to support Doms marketing strategy and it's plan to execute the same in a systematic way".
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