With festivals like Diwali and Halloween, October was bound to be a shopper's paradise. To catch that generous Diwali shopping spirit, many brands and e-commerce websites launched new products with advertisements that pack the power of celebrities and seasonal sentimentality.
Let's look at the viewership analysis of top Indian advertisements for the month of October.
All the stats here were updated on November 1, 2017.
• Only advertisements launched in October 2017 are considered.
• The list does not include ads (about the video content) by other content provider platforms like Netflix India and Hotstar.
• The overall audience sentiment that is mentioned below each advertisement is based on - the number of views, likes, dislikes, watch time, and comments.
1. OnePlus 5 - The Perfect Partner for a #HappyDiwali
OnePlus, in their new advertisement for their latest smartphone iteration - the OnePlus 5, personifies Diwali and shows her looking for a perfect partner in order to be a #HappyDiwali. The advertisement depicts how Diwali is an overachiever every year and other instances where she fulfils everyone's wishes. But in the end, who will be Diwali's perfect partner? It is, of course, the new OnePlus 5, which gives Diwali the perfect camera, multitasking options, and super-fast charging. So now, when Diwali is happy, everyone is bound to be happy!
2. The Cool Mom - Sridevi | Ching's Secret | Snacky Oats
Ching's has yet another entertaining advertisement in its repertoire with an all new brand ambassador Sridevi. This one is targeted towards Moms. Sridevi is refreshingly entertaining in a hip-hop rap avatar where she talks about being the 'Cool Mom'. It is for moms who hate all things boring, for moms who like to add a little zing to everything and for moms who like to make food fun with some of their own sprinklings of awesome.
3. Karein Roshni - LG's initiative for Eye Donation - #KareinRoshni
Karein Roshni - Be a guiding star in the night; a ray of hope in someone's life - LG spreads the message of love and pledges to enlighten lives through #KareinRoshni, a campaign directed towards eye donation. The brand pledges to eradicate darkness from everyone's life and brighten up the lives of people through this campaign for a great cause.
4. The Story of Hello
The way we communicate and connect has changed dramatically over the years - from Animal Horns to Artificial Intelligence (AI). However, no matter how we say 'hello', Vodafone has always been there; from the first SMS to the Internet of things (IoT). Vodafone invites everyone to benefit from these new and exciting technologies. The future is exciting and the advertisement shows the different aspects of our communication technologies evolving.
5. New ŠKODA KODIAQ - #ReconnectwithGood
This advertisement is centred around the tagline of ŠKODA KODIAQ which is "Power should be beautiful". Ready to take on the toughest conditions, the ŠKODA KODIAQ radiates majestic power. Its precise, sharp lines are shaped by SKODA's new design language for SUVs making it distinctive, emotional and timeless. The advertisement is supported well by soothing music and cinematic extravagance in black and white all through as it shows various instances of their campaign - #ReconnectWithGood.
6. #EndlessWays To Win Her Back
MAX introduces a cheeky ad campaign where it shows #EndlessWays to win her back, as the brand showcases endless, exciting looks and fantastic offers starting at Rs.599 from amongst 3000 different styles available. In the advertisement, the guy uses his girlfriend's top to clean his shoes while she catches him in the act. The only way to win her back is to let her shop from MAX's fantastic collection.
7. Dettol Global Handwashing Day 2017
Dettol introduces a new ad campaign to raise awareness about hand washing amongst children on the occasion of Global Handwashing Day. It showcases the concept of "Letter for Life" which is a letter that can be used to wash hands. It is a simple reminder to wash one's hands coated with soap, from one child to another. As more than a million children lose their life to diarrhoea every year, every letter sent, can save a life.
8. goStays - A perfect stay for you by Goibibo
Goibibo presents Goibibo certified goStays starting at Rs.999 with Assured Amenities and a 100 percent Money Back Guarantee. The advertisement features Cyrus Sahukar and Deepika Padukone entering a hotel arguing over whether they will get money back on their goStays booked room. Deepika insists that they won't because goStays are such perfect rooms with facilities like AC and Wi-Fi that there will be no need to get a refund at all.
9. TRESemmé Keratin Smooth with Argan Oil
TRESemmé presents their all new Keratin Smooth range infused with Keratin protein and the goodness of Argan oil that makes your hair straighter, smoother and controls frizz for up to three days. In the festive season, it offers a free straightener worth Rs.500 when buying the shampoo and conditioner. The advertisement features Jacqueline Fernandes and shows how the shampoo and conditioner can be used to get salon-style straight hair at home with minimum effort.
10. Katrina now for Lenskart - 3D Try On
Lenskart, for their new ad campaign, has roped in Katrina Kaif to sell their products. It introduces the new feature of 3D trials where a person can try on the spectacles/glares on their face in a three-dimensional format. Consumers can try thousands of frames in just two minutes. A wide range of frames, from formal to funky, are showcased on Katrina in the advertisement.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)
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