In October this year, Vedant Fashions, the promoter of ethnic wear Manyavar and Mohey, had launched its TVC #NayeRishteNayeVaade featuring the Indian cricket team's skipper, Virat Kohli and Bollywood actress Anushka Sharma. The brand is now promoting the campaign through outdoor campaigns in Delhi.
The campaign has been planned and executed by Kinetic India and carried out by JCDecaux Booster Network, targeting the youth in Delhi. JCDecaux India is an out-of-home player delivering media solutions in Delhi, Mumbai, Chennai, and Bengaluru since it was established in 2006.
Olivier Heroguelle, managing director, JCDecaux India, says in a press release, "We are extremely happy that Manyavar has chosen JCDecaux Street Furniture as an exclusive medium in the outdoor space in Delhi for a clutter-free communication, once again. The campaign has received astounding visibility and response amongst the urban audience. Selecting JCDecaux Booster Network provides the campaign with vast coverage and an unparalleled reach and frequency."
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