Gozoop bags integrated marketing mandate for Paisalo Digital

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Last updated : February 13, 2018
As a part of the mandate, the agency will focus on the brand's newly launched app, Paisalo.

Integrated marketing agency, Gozoop has won the integrated marketing mandate for Paisalo Digital, formerly known as S. E. Investments. The win was following a multi-agency pitch.

Ahmed Naqvi & DOUBLE & # title= Ahmed Naqvi

Speaking about the win, Ahmed Aftab Naqvi, CEO and co-founder, Gozoop says in a press note, "Our best work emerges when we have trusted advisors to brands and businesses. In Paisalo, we have a partner that not only values our rich legacy in digital but also our expertise in transcending its boundaries to deliver a unified consulting & marketing solution. We look forward to working closely with the Paisalo team on this exciting digital business transformation journey, to co-create value for customers and stakeholders alike."

Commenting on the association, Sunil Agarwal, managing director, Paisalo Digital, says, "What we loved most about Gozoop was their understanding of audience behaviour and unique platform agnostic approach. Their ability to seamlessly unite creativity and technology, to address tangible business realities is what makes this an exciting partnership. With Paisalo, we have worked hard to create a product for the consumers of the new millennium and Gozoop has been perfectly aligned with our vision from the get-go. It's a pleasure to work with them and we look forward to our long -term association."

As a part of the mandate, the agency will catalyse the brand's digital transformation, focusing on the brand's newly launched app, Paisalo which offers quick and easy income generation loans for MSMEs and individuals.The agency will be focusing on the end-to-end communication for the brand, which includes creative communication, brand campaigns, content strategy, social media, web and technical services. Gozoop will be leveraging a unique digital first, multi-channel approach in order to drive awareness and maximise ROI for the app.

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First Published : February 13, 2018


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