Miami Ad School to host strategic planning boot camp in Mumbai

In a recent announcement, Miami Ad School will be hosting a 12-week strategic planning boot camp in Mumbai. Founded in 1993 in Miami, Miami Ad School is one of the world’s most awarded advertising institution. Now in its fifth year of existence in Mumbai, it has so far offered diverse post graduate courses in Art Direction, Copywriting, Digital, Design, etc. Its latest initiative, led by the who’s who of the brand planning community, is an intensive 12-week diploma program on strategic planning. These advertising wizards turned professors are:

Partha Sinha, vice chairman and managing director, McCann as Boot Camp Chair

Santosh Desai – managing director and CEO, Future Brands (Opening Session)

Subramanyeswar S. – chief strategy officer, Lowe Lintas

Suraja Kishor – national head, planning, McCann

Sanjay Sharma – planning head, BBH India

Sudeep Gohil – chief strategy officer and managing partner, Publicis India

Sinha, says in a press release, “This is a one-of-its kind course for students and industry professionals in India, and is marked by real world industry learning that can be directly applied in the professional world. I commend Miami Ad School for taking this initiative and am excited to Chair the program. Looking forward to meeting some bright young minds and nurturing them as they begin a new phase of their career. We are seeking out the curious ones, the ones who love culture and want to dive deep into the core of building brands.”

Pallu Newatia, dean, Miami Ad School, Mumbai, says in a press release, “This is the first time a course like this is being taught in India and it is so heartening to see the industry come together to make it happen. A special thank you to Partha Sinha! MAS has been teaching account planning in New York and other cities since many years, and we’ve seen the program transform students completely. We’ve been getting feedback from industry leaders that it’s tough to find good planning talent in India and we hope this will be a birthing ground for the next generation of planners.”

Miami Ad School has been conducting similar boot camps across the world for 15+ years. Founded in 1993 in Miami, the school currently has 20 branches spread over 10 countries.