Mindshare India bags HUL digital media mandate

In a recent development, Mindshare India has won the digital media mandate for Hindustan Unilever Limited (HUL).

Hindustan Unilever Limited confirmed that it has appointed WPP’s Mindshare Fulcrum to be responsible for planning and buying of digital media, in addition to its other responsibilities. "The appointment is for 2019 to 2021 inclusive,” shares a HUL company spokesperson.

The size of the account is estimated to be Rs 400 Cr.

Back in 2015, Mindshare Fulcrum celebrated 20 years of partnership with HUL as its sole media planning and buying agency.