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Mindshare India bags HUL digital media mandate

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying
Published : August 23, 2018 01:21 PM
The size of the account is estimated to be Rs 400 Cr.

In a recent development, Mindshare India has won the digital media mandate for Hindustan Unilever Limited (HUL).

Mindshare HUL

Hindustan Unilever Limited confirmed that it has appointed WPP's Mindshare Fulcrum to be responsible for planning and buying of digital media, in addition to its other responsibilities. "The appointment is for 2019 to 2021 inclusive," shares a HUL company spokesperson.

The size of the account is estimated to be Rs 400 Cr.

Back in 2015, Mindshare Fulcrum celebrated 20 years of partnership with HUL as its sole media planning and buying agency.

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