Contract wins Sony SAB's creative mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Last updated : September 12, 2018 05:21 AM
The business will be handled out of the agency's Mumbai office.

Neeraj Vyas Neeraj Vyas

Vaishali Sharma Vaishali Sharma

Raji Ramaswamy Raji Ramaswamy

Ashish Chakravarty Ashish Chakravarty

Contract Advertising recently bagged the creative mandate for Sony SAB and will be handling all their creative duties which include brand and show related communications. The business, that came after a highly contested multi-agency pitch, will be handled out of the agency's Mumbai office.

Talking about the new association Neeraj Vyas, business head, Sony SAB, says, "We welcome Contract Mumbai as our creative partner for Sony SAB. We are currently at an exciting juncture of expanding our content portfolio and taking the channel towards growth. It is, therefore, the right time to bring in a fresh perspective and Contract seemed like the most fitting team to collaborate with in this endeavour. We look forward to the infusion of fresh and creative thinking and eventually taking the business to the next level with this partnership."

Vaishali Sharma, head - marketing and PR, Sony SAB says, "After an extensive pitch process that involved key creative agencies, we are happy to have Contract Mumbai on-board as our creative partner for Sony SAB. We look forward to positioning the exciting new content line-up in the most refreshing way to take the brand ahead. With great creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for Sony SAB."

Commenting on the win, Raji Ramaswamy, CEO, Contract Advertising, says, "We are delighted to have the opportunity to partner with Sony SAB in their ambition to further growth across geographies. Sony SAB is a great brand to build and we are very excited to work on it. We look forward to creating memorable work across media to build a larger audience base for the channel."

Ashish Chakravarty, chief creative officer, Contract, adds, "Sony SAB is a lighthouse brand in Indian television and getting a chance to write the narrative of such a brand is nothing less than inspiring. Add to that its formidable repertoire and the whole experience is a lot of fun. The channel is beginning to express itself in a sharp new voice and wants to invade new drawing rooms. We are thrilled to be a part of this journey."

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First Published : September 07, 2018 05:25 AM


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