RepIndia bags digital and creative mandate of Flipkart Ads

By Sunit Roy , afaqs!, New Delhi | In Advertising
Last updated : September 13, 2018 05:16 AM
The account will be managed by the agency's Bengaluru office.

Following a multi-agency pitch, RepIndia - an independent creative agency - has won digital and creative duties for Flipkart Ads - a digital advertising platform that helps in measuring results by analysing the shopper journey. The account will be managed by the agency's Bengaluru office.

Speaking about the win, Ishaan Ahuja, managing director and co-founder, RepIndia, says, "Flipkart Ads is doing incredible and ground-breaking work as a pioneer in the commerce advertising industry. It is a privilege to be able to work with some of the brightest minds in commerce advertising and be a part of such industry disrupting innovations."

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Ayesha Chenoy, CEO and co-founder RepIndia, adds, "Flipkart has been a pioneer in India's fast-growing world of e-commerce and is leading transformation in the commerce advertising segment too. These are exciting times for the brand and we are pleased to have been chosen to partner with Flipkart Ads. We look forward to participating in growing their market further and shaping the way brands advertise on them."

Flipkart Ads is an end-to-end commerce advertising solution that harnesses the data of transacting audiences. The platform delivers a holistic view of a consumer's purchase journey post ad interactions, and also highlights effectiveness of the advertising campaigns.

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Commenting on the partnership, Prakash Sikaria, senior director, Flipkart, says, "We are delighted to partner with RepIndia in our journey to help marketers connect and build brands with the millions of Indians who shop with us. Flipkart Ads platform is already used by 500+ brands and as we expand to newer formats like video, in partnership with Hotstar, we look forward to working with RepIndia and leveraging their expertise in this area."

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First Published : September 07, 2018 01:57 PM


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