Fork Media signs agreement with Ziff Davis to operate Mashable India

By afaqs! news bureau , afaqs!, Mumbai | In Digital
Last updated : September 16, 2018 08:27 PM
The expanded partnership builds on Forks' existing operation of other Ziff Davis brands, IGN and AskMen, in India.

Fork Media, a publishing and ad tech media company, recently announced a new agreement with Ziff Davis, the digital media company, to operate Mashable India. The expanded partnership builds on Forks' existing operation of other Ziff Davis brands, IGN and AskMen, in India.

Samar Verma & DOUBLE & # title= Samar Verma

Adam Doree & DOUBLE & # title= Adam Doree

Mashable is obsessed with culture and tech, offering smart, spirited coverage of the products and innovations that shape our connected lives and the digital trends that keep us talking. A recognised authority in tech, social and digital culture, Mashable's audience believes in taking action to shape a better future. One of the most prominent and premium brands in media, Mashable became a Ziff Davis brand in 2017.

Mashable India will curate and localise the best of Mashable's offbeat global content, while adding originally created unique content specifically produced for the India market.

Founded in Mumbai in 2013 with offices across India, South East Asia and the Middle East, Fork's brand-first philosophy, authentic branded content solutions and multi-screen platform reaches an audience of more than 100 million users per month.

Samar Verma, chief executive officer, Fork Media, says in a press release, "We're excited to expand our partnership with Ziff Davis, having developed real traction with IGN and AskMen, we view Mashable as a game changer to our content publishing business. We believe Fork Media can drive Mashable India to its true potential with our integrated content, sales and marketing approach."

Adam Doree, global expansion, Ziff Davis, says in a press release, "As a new chapter for Mashable's international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators - both existing and new to our partner group. In India, our partners at Fork Media are building a world class media company and their values are a perfect match for Mashable India."

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First Published : September 12, 2018 01:10 PM


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