Gurgaon-based advertising agency Brand Bazooka has won the creative duties of Linc Pens. The win came following a multi-agency pitch which was held in Kolkata. The incumbent agency is Ogilvy Kolkata.
The responsibilities include mainline, digital and social advertising.
Deepak Jalan, MD and CEO of Linc Pens, says "To be honest, Brand Bazooka was the dark horse in the pitch process, but fifteen minutes into their presentation, we knew they were the right fit for us. Their depth of thinking and superior creative ideas were simply a cut above the rest. This is the first time we are awarding our business to an agency outside Kolkata."
Sadhana Karwal, CEO of Brand Bazooka, says "We are delighted to bring Linc onboard. A highly successful brand in the competitive pen market, we plan to take Linc to newer heights. We are also in the process of setting up a branch office in Kolkata."
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