Chinese conglomorate Gome Mobiles has appointed Brand Visage Communications as its digital agency partner for India entry strategy. The agency won the business post a multi-agency pitch.
The agency will strategise, plan and execute a digital marketing campaign, creating brand awareness and recall.
It includes social media and content marketing, ORM, SEO and media management apart from creating the official website of Gome India.
Commenting on the development, Piyush Puri, country head, Gome, says "With Brand Visage as our digital partner, we look forward to targeting our prospective customers strengthening brand presence in India. We liked the way they approached the strategy, their ideas and the energy of the team. We are looking forward to a buzzing year ahead with them and wish them all the best."
Siddharth Khanna, co-founder and CEO, Brand Visage Communications, says "We are thrilled to have Gome on board. With many feature offerings we see a huge potential for Gome in India and people adapting to it, especially in the tier 2 and 3 towns."
Anuj Khanna, co-founder and COO, Brand Visage Communications, adds, "With Gome making your smartphone experience more private, we look forward to build some exciting content for the brand digitally."
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