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COLORS' latest offering explores the folklores of Vishkanyas and the battle of good vs. evil

By News Bureau, Marketing Interactive , afaqs!, Mumbai | In Media Publishing
Last updated : December 04, 2018 05:00 PM
Vish Ya Amrit: Sitaara, a tale of love, valor, and righteousness airs every Monday to Friday at 10:30 pm.

Folklores are always loved by audiences across all age groups. With India being a land of such vast and diverse cultures, folklores are abounding. COLORS' newest offering, Vish Ya Amrit: Sitaara, sees an interesting and fresh portrayal of the myth and legend surrounding the Vishkanyas - a popular folklore about girls and women who were immune to poison.

Strengthening its hold on the fantasy and supernatural genre, the show boasts of a stellar cast with Adaa Khan playing the title role of the protagonist Sitaara, Shilpa Saklani of Vrinda, Sandeep Baswana of Kuldip Shekavat, father of Sitaara, and Shakti Anand of King Shivdaan Singh, amongst others. The show is produced by Rashmi Sharma Telefilms, and airs every Monday to Friday at 10:30 pm on COLORS.

Sitaara

Vish Ya Amrit: Sitaara, is a story of Sitaara, a vishkanya - female agents of an empire who were mesmerizing in their beauty and equally lethal with their job. These vishkanyas were trained to be immune to venom yet be able to inject it into their victim's body; thereby proving to be deadly assassins and toppling empires. The protagonist, Sitaara, is one such vishkanya, albeit ignorant of her true identity. Abandoned by her mother during childhood, she was raised by her father, Kuldip Shekavat, in the kingdom of King Shivadaan Singh.

Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said - "COLORS has always created visually extravagant and immersive experiences for our viewers. With Vish Ya Amrit - Sitaara we continue to push the boundary with unique storytelling and scale that is sure create another category milestone."
Resonating similar sentiments, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said: "Sitaara as a show has been conceived keeping in mind the new wave of concepts that come with a little element of thrill and keeps viewers on the edge of the seats. Our lead protagonist is torn between the love for her mother who is evil personified and her own value system which prevents her from doing anything but good. The viewers will love to see this tussle between sin and virtue and see her choose the path of righteousness going against the wishes of her mother."

Producer Rashmi Sharma said: "In mythology, vishkanyas had the power to destroy empires. With Vish Ya Amrit: Sitaara, a girl who doesn't know her roots is compelled to choose between her real identity and the one she grew up with. She is an honest rendition of a woman with good upbringing. We're sure that the audience will enjoy this journey."
The show will explore the journey of Sitaara as she becomes aware of her true identity and is forced to choose between good and bad at every turn. A woman of integrity and convictions, she will not hesitate to stand up against people who might have cared for her, if her values are challenged. The question that arises is whether she will be a femme-fatale or a savior of her province.

Portraying the role of Sitaara, Adaa Khan expresses her excitement, "I'm thrilled at the opportunity and in love with my character. Her uniqueness will make her stand apart. I'm thankful to COLORS and Rashmi Sharma for believing in me and giving me a chance to awe my fans and viewers with another beautiful narrative."

COLORS have been at the forefront of innovative storytelling on interesting and fresh concepts. This show is no different. With a subject that's surely going to capture the imagination of all age groups, this show is going to get the audience hooked to their TV screen. The show airs every Monday to Friday at 10:30 pm on COLORS.

For feedback/comments, please write to newsteam@afaqs.com

First Published : December 04, 2018 03:50 PM

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