Debashish Chakraborty
Marketing Initiative

Khatron Ke Khiladi returns with the 9th season, hosted by Rohit Shetty - Promises to be the most thrilling season yet

Exploring the vast landscape of Argentina, the new season of MARUTI SUZUKI – ARENA presents Khatron Ke Khiladi 9 premiers on 5th January and will air every Saturday and Sunday at 9 pm only on COLORS.

Khatron Ke Khiladi returns with the 9th season, hosted by Rohit Shetty - Promises to be the most thrilling season yet

Khatron Ke Khiladi

While the daily soaps are capable of handling the weekday deadline pressure, weekends are meant be infused in thrill. And what's greater than laying your couch, tuning into an adventurous and entertaining TV show and letting yourself be awestruck and inspired to take on the Monday Blues. To take you on this electrifying journey, COLORS is back with its 9th season of the Khatron Ke Khiladi presented by MARUTI SUZUKI-ARENA.

The show will be hosted in the wilderness of Argentina by none other than the God of Action Rohit Shetty. In the upcoming season, 12 popular daredevil celebrities will take on the battle field which will test their grit and make them miss the luxuries back home. With a deadly combination of adventure, thrill, courage, entertainment and tons of fear, the fight for the title and hustle to survive just another day is worth the watch. Witnessing new challenges, fear struck celeb faces and the strength to never give up, will make this new instalment an exhilarating experience for the viewers. The theme of this edition is the a nerve-chilling Jigar pe Trigger which will make the celebs push beyond their comfort zone like never before.

Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Khatron Ke Khiladi is one of our most awaited properties and even after 9 years, this marquee show continues to pique viewer interest and engagement. The iconic show with its edge of the seat and thrilling stunts has proven to be a motivation for each of its celebrity contestants who face their greatest fears in this challenging show. We are sure that this edition of this high-octane action adventure reality series will bring to life unmatched scale and pulse racing challenges that is sure to enthral our viewers.”

Speaking on the launch, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said, “Khatron Ke Khiladi is one of our most awaited shows.”Over the years it has proven to be a motivation for the celebrity contestants to face their fears. We have a very interesting mix of contestants this season. The most unusual suspects like Bharti Singh and Sreesanth who have challenged themselves to fight their fears head on. Every year we work meticulously to scale up the

show and ensure that it allures rural and urban viewers alike. Argentina has always been a tough terrain. That coupled with tough tasks, minus temperatures, nerve wracking stunts along with the company of deadly animals, creepy crawlies makes this show a great disrupter. Rohit Shetty is a natural host which makes the show even more entertaining.”

The program has always been known to bring star-studded cast onboard. This season will see some TV screen heartthrobs, reality show competitors, sanskari bahus, among others. The limelight of the show are Bigg Boss contestants Vikas Gupta and Sreesanth, dance sensation Puneet Pathak or the lissome Shamita Shetty. Television beauties Jasmine Bhasin, Ridhima Pandit and Avika Gor will also join the cast with their thrill shoes on. Heartthrobs Aly Gony, Zain Imam and Aditya Narayan will also compete. The audience can also expect some humour from the very adorable and super funny Bharati Singh, TV's first lady of comedy, who will be joined by her husband Harsh Limbachiya.

Ace Director Rohit Shetty, who has become synonymous with the show, having hosted 4 out of the previous 8 seasons, said, “The untamed terrains of Argentina, the high intensity of stunts and the brave hearted contestants is what this season is all about. After the last season, this time we have taken the stunts to a new level which will challenge the contestants and make them test their boundaries. I am confident that the show will keep the viewers on the edge of their seats and they will enjoy it as much as I enjoyed making each contestant perform their stunts” Abhishek Rege, CEO, Endemol Shine India said, “Khatron Ke Khiladi is one of Endemol Shine India’s most loved and popular shows on Colors. With every new season we ensure that we push the boundaries of action and entertainment and make the show larger than life. Season after season, it is thrilling to see the contestants revel in overcoming their fears despite the extremity of the challenges and coming out more confident than ever with every new stunt. This year our khiladis will battle it out in the raw and unexplored milieus of Argentina. Watch them jump from higher heights, dive into deeper waters and face innumerable phobias making it the most exciting season you’ve ever witnessed”.

Mr. R.S Kalsi, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited commented, “We at Maruti Suzuki have been continuously evolving our marketing initiatives to target our core audience effectively. With the expansion of the new Maruti Suzuki Arena channel, we are driving towards a more dynamic and youthful imagery. With our associations, we aim to connect with the ever changing mindset of today’s youth. We have now partnered with Khatron Ke Khiladi which resonates with our brand proposition of performance and is an apt fit with consumers who are individualistic, experiential and like to challenge themselves”

COLORS has perfectly timed-out the release by offering something entertaining and exiting to watch at the very beginning of this year. With the Action and Stunt master Rohit Shetty headlining the show, the contestants will be pushed beyond their comfort zone to face their most dreaded fears. The excitement in watching your favourite celebrities being pushed against the walls and coming out victorious, is a thriller-joy you don't want to miss.

Produced by Endemol Shine India the show will premiere on 5th January and will air every Saturday and Sunday at 9 pm only on COLORS.

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