DAN bags OPPO and OnePlus' Rs 500 cr biz

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Published : January 09, 2019 03:30 PM
As part of the mandate, the agency will be handling media as well as digital duties.

Denstu Aegis Network (DAN) has won the media mandate for OPPO Mobile and OnePlus.


Highly placed sources close to the development have confirmed the news to afaqs!.

While Isobar India, the digital agency from DAN, will be handling the digital duties, DAN-OOH will be managing ambient and out of home (OOH) mandate. Media duties will be managed by Dentsu X Cubic.

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According to the sources, Dentsu X initiated the media pitch, in collaboration with Isobar India and DAN-OOH. DAN won the integrated account, estimated to be around Rs 500 crore that involves media as well as digital duties.

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