DAN bags OPPO and OnePlus' Rs 500 cr biz

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Published : January 09, 2019 03:30 PM
As part of the mandate, the agency will be handling media as well as digital duties.

Denstu Aegis Network (DAN) has won the media mandate for OPPO Mobile and OnePlus.

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Highly placed sources close to the development have confirmed the news to afaqs!.

While Isobar India, the digital agency from DAN, will be handling the digital duties, DAN-OOH will be managing ambient and out of home (OOH) mandate. Media duties will be managed by Dentsu X Cubic.

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According to the sources, Dentsu X initiated the media pitch, in collaboration with Isobar India and DAN-OOH. DAN won the integrated account, estimated to be around Rs 500 crore that involves media as well as digital duties.

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