Tried. Tested. Still unsuccessful? Protinex reveals why new year resolutions fail year after year in its impactful campaign

New Year is the perfect time for people to make new resolutions or carry forward the older ones. Health resolutions are something which everybody makes yet only a few adhere to. One of the primary culprits for such failures is the lack of knowledge on poor muscle health. During day to day activities as well as physical regimes, the health of the muscle plays a very important role in the functioning as well as in the recovery process. The better they are, the lesser are the chances of an injury and further, you can avoid fatigue and tirelessly perform your daily routines. Spreading awareness about a concurrent yet lesser known poor muscle issue, Protinex has rolled out a new #MakeItAHabit campaign which includes a launch video and a 21-day challenge. In the campaign, the brand highlights - what diet one consumes during such exercising routines makes a lot of difference in the workout as well as in the final result.

The leading nutrition supplement provider, Protinex, in its new campaign talks about the how we are not able to stick to our new year resolutions especially the ones which are related to health. While people tend to blame lack of time or motivation for such failures, a plethora of these are caused due to the deficiency in an individuals diet. Most of us today thrive on unhealthy junk food which fails to deliver the quality and essential nutrients required for strong immunity and meet other health parameters. Protinex reveals that a major cause which most of us are unaware of, is the poor muscle health that a majority of Indians are suffering from.

A video rolled out as part of the campaign, talks about how we start every year, waking up early, putting on our jogging shoes, leaving for the park/gym and exercising intensely. However, this zeal is short-lived and with every passing day, the snooze button takes a hard hit; major reason being fatigue and tiredness. Due to these, one fails to achieve their commitment towards their new year fitness goal. It also hints that a healthy body is not a product of a few weeks of exercise; it's a gradual process which takes time and more importantly a nutritious diet.

Protinex comes here as an ideal nutrition partner which not just highlights the grave but not-so-popular issue, it also provides a solution. As per the campaign video, 71% of the Indians suffer from poor muscle health and one of the main reasons for it is the lack of protein in their diet. Protinex solves this deficiency by providing an adequate amount of protein when taken as prescribed. The brand not only helps in increasing the protein intake but also builds a strong immunity for the users. With Protinex, people can enjoy an active life which also means they can conquer their resolutions and other fitness goals.

To increase the reach and awareness, the brand has not just limited the campaign to the launch video but has gone beyond that with a #MakeItAHabit challenge. Under this, participants need to upload one physical activity performed successively for 21 days on their social media handles. With this, the brand has tried to create a movement for the good health for its consumers and individuals suffering from poor muscle health, which goes beyond a marketing move and is applaudable.

With a pool of brands dropping their new year campaigns, this simple yet realistic campaign is expected to stand out. Brilliantly conceptualized to educate the viewers about the issue of poor muscle health, the brand has clearly strengthened its proposition while also delivering it in a light tone to keep the viewer engaged. To conclude, years will come and go but a commitment to stay healthy will forever go on and on and what's better to fulfill it with your perfect nutrition partner - Protinex.