GOZOOP, a leading integrated marketing company based in Mumbai, has bagged the digital media mandate of amanté -The International intimate wear brand. As part of their digital duties, the agency will manage the brand's presence across social media and other digital platforms.
The mandate entails GOZOOP to build and reinforce the brand's digital presence and create new, out-of-the-box communication strategies to strengthen brand awareness on digital platforms including social media and search engines. The association aims to integrate the digital presence across platforms and build content seamlessly across all platforms.
Commenting on the win, Ahmed Aftab Naqvi, CEO and Co-Founder, GOZOOP said, "Partnering with brands give GOZOOP an equal seat not just for driving digital communication, but also business innovation basis consumer insights and behaviour across platforms. amanté is one such partnership and we are looking to use our capabilities to accelerate the brand and help grow the business."
Smita Murarka, Marketing Head, MAS Brands commented "We are excited about this partnership with GOZOOP! We are looking to connect with our audience through powerful digital content as they are spending most of their time online. amanté is glad to associate with an agency that understands the digital landscape very well and will help us meet our goals. We really look forward to seeing innovative ways to integrate our marketing strategies with their creative intellect."
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