Goafest 2019: Master Jury announced for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition. Introduced last year at the ABBY’s, the master jury is reposed with the responsibly of judging pioneering work that deserves the ABBY.

Presented by the Advertising Club and AAAI, the ABBYs 2019 will be a highlight at the leading advertising convention, Goafest, where once again the entire advertising and marketing fraternity is expected to come together in Goa.

The Master Jury boasts of 12 esteemed creative legends and innovators who have been game changers in the category.

Master Jury includes:

Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer India, McCann World Group

Arun Iyer, Chairman & CCO, Lowe Lintas

Agnello Dias, Chief Creative Officer & Co-Founder, Taproot Dentsu

Abhijit Avasthi, Founder, Sideways Consulting

Bobby Pawar, Chairman & CCO, Havas

K.V. Sridhar, Founder & CCO, HyperCollective

Manish Bhatt, Scarecrow M&C Saatchi, Founder Director

Rajdeepak Das, Chief Creative Officer & Managing Director South Asia, Leo Burnett

Raj Kamble, Founder & CCO, Famous Innovations

Swati Bhattacharya, Chief Creative Officer, FCB Ulka

Prashant Godbole, Founder, ideas@work

Sandipan Bhattacharya, Chief Creative Officer, Grey Group

Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu

The esteemed Master Jury is entrusted with the key responsibility of together screening entries received in the Creative ABBY’s category, thereby arriving at the shortlist. The shortlisted entries will then have to further pass round 2 of the litmus test on creativity and impact, emerging as the benchmark of innovation in the category.

Speaking about Master Jury for this year’s ABBY’s, Shashi Sinha, chair of the awards governing council, ABBY Awards 2019, says, “We have always believed that awards are as credible as the jury. We have hence curated a master jury constituting of the best creative minds and thought leaders from the industry, each of who have been icons in their area of work. The versatile and visionary jury will ensure that only the most deserving, ground breaking and effective campaigns emerge victorious. With such veterans at the jury panel, we are all set for an inspiring and ingenious edition of the ABBY Awards 2019.”

The Master Jury will be judging all the creative entries received across seven verticals and eight categories across two rounds. Round I of the judging process will be held online followed by a combined deliberation in Round II.

8 categories:

FMCG - Foods & Beverages

FMCG - Personal Care, Home Care, Healthcare & Others

Consumer Durables

Automotive

Services

Retail

Corporate, Media, Entertainment & Others

Public Service

7 verticals:

Still Print

Still Digital

Audio Visual TV / Cinema

Audio Visual Digital

Radio

Out Of Home, Ambient Media / Activation

Integrated