Election season kicked off with polling for 91 seats in the Lok Sabha assembly today and BangInTheMiddle's Prathap Suthan posted a creative to mark the occasion. It was cleverly designed with a bold headline that read 'fatty=skinny.' The word fat was intentionally written using a thin font and the word skinny was written using a thick and strong font. The creative went on to use different surnames to talk about citizens from different regions and encourage them to vote, reminding them they are all equal in a democratic setup.
Take a look at the creative below:
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