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Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019

This year’s survey included a more diverse group of respondents to generate a more comprehensive perspective of the generation. Read on for insights...

Based on the views of 13,416 millennials questioned across 42 countries and territories, and 3,009 Gen Zs from 10 countries, the Deloitte Global Millennial Survey 2019 reports that Millennials and Gen Zs are not particularly satisfied with their lives. They aren't happy with their financial situations, their jobs, government and business leaders, social media, or the way their data is used.

Millennials included in the study were born between January 1983 and December 1994. Gen Zs respondents were born between January 1995 and December 2002.

Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019
Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019
Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019
Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019
Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019
Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019
Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019

The survey suggests that millennials and Gen Zs show deeper loyalty to employers who boldly tackle the issues that resonate with them most, such as protecting the environment and unemployment. And as consumers, they are inclined to spend their income on products and services from brands that speak to these issues.

It also noted that millennials believe their ambitions are within reach. Having children, buying homes, and other traditional signals of adulthood “success markers” do not top their list of ambitions.

"Millennials and Gen Zs, in general, will patronize and support companies that align with their values; many say they will not hesitate to lessen or end relationships when they disagree with companies’ business practices, values, or political leanings", the report said.

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