dentsu X bags APIS India's media mandate

FMCG company - APIS India has awarded its media mandate to dentsu X India, an integrated media agency from the house of Dentsu Aegis Network.

APIS India offers a range of quality food products in India. The brand started its Indian Consumer Business 36 months ago and now it is a brand with more than 2.4 lakh retail coverage across India.

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Speaking on the new association, Pankaj Mishra, CEO, APIS India Said, “The dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with dentsu X.”

Commenting on the appointment, Divya Karani, CEO, dentsu X said, “This is a testimony to the value dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards & accolades from the industry, this is the cherry on the cake.”