Mondelez India brings a playful twist to OREO

By afaqs! news bureau , afaqs!, New Delhi | In Marketing
Published : July 12, 2019 05:23 PM
Ushering in the festive season with a musical twist, this latest innovation by Oreo is the perfect gifting option for your loved ones and will be available online exclusively only during Amazon Prime Day.

OREO, the biscuit brand by Mondelēz International, a global snacking powerhouse, rolls out its latest innovation "Oreo Stereo" Music Box in India. This limited-edition gift pack contains crunchy cookies and a music system which comes along with fun Oreo tunes. Ushering in the festive season with a musical twist, this latest innovation by Oreo is the perfect gifting option for your loved ones and will be available only for two days exclusively on Amazon India on 15th and 16th of July, 2019, during Amazon Prime Day.

Commenting on this unique launch, Sudhanshu Nagpal, Associate Director - Marketing (Biscuits), Mondelez India, said, "Mondelez India has been synonymous to festivities in the country for over 70 years and Oreo is known for its persona of creating fun-filled moments and bringing people together. In tune with the spirit of festivities, adding a new beat to the voice of Oreo, we are thrilled to unwrap the joy of music this festive season with the launch of Oreo Stereo, a limited-edition gift pack that comes with a one of a kind music system and Oreo cookies."

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The Oreo Stereo adapts a playful tech that plays music when you place an Oreo cookie on it. Place your Oreo cookie on the mini recorder turntable and enjoy a different melody with every bite you take. What's more, one can also record a special message to make their friends and family feel special!

The limited-edition gift pack will contain seven Oreo packs of 120 gms each, with flavours ranging from 2 packs of Oreo Original Creme, 2 packs of Oreo Choco Creme, 2 packs Oreo Strawberry Creme and 1 pack of Oreo Golden Vanilla Creme. Priced at INR 599, the Oreo Stereo gift box can be bought online only during Amazon Prime Day.

We received this information in a press release.

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