Reliance Broadcast Network has appointed Abraham Thomas as its chief executive officer. As BIG FM looks at charting newer benchmarks with technology-led propositions, and new content led spikes on digital, the appointment of Abraham Thomas will trigger a swift phase of growth. Thomas will leverage his insights into the multi-media platforms to drive and sustain the network as a platform-agnostic radio player.
Thomas has over two decades of experience across print, radio, TV and digital in India, China and South Asia. A media professional turned entrepreneur with One Network Entertainment, Thomas has worked with Radio City, RED FM, Indian Express, Sony, Astro Broadcast and MTV.
At BIG FM, he will drive partnerships, enhancing reach, brand integrations, developing content and music led programming and digital campaigns.
Speaking about his role at BIG FM, Abraham Thomas says, "Audio entertainment is ever evolving and players are bringing formats that are new and engaging to drive listenership and enhance advertiser relationships. BIG FM's programmatic and tech-driven developments paired with content marketing offerings by BIG Thwink, support the objective of pushing more original content and innovative brand integrated campaigns across platforms. In an evolving era where audiences are consuming audio content across multiple platforms, I am excited to join this evolving business and be a part of the successful transformation and growth that lies ahead."
First Published : October 10, 2018 04:59 PM