MX Player, local video player app from Times Internet, has appointed Tarannum Alam as head - Agency Business. In her new role, Alam will be responsible for driving relationships across advertising and media agencies pan India with a focus on revenue growth for the app. She will be based in Delhi and will report to Viraj Jit Singh, senior VP and head - Revenue, MX Player.
With an experience of over 18 years, Alam has worked with advertising agencies and managed media across categories like FMCG, telecom, consumer electronics, travel, etc.
In her last assignment, Alam was with Havas Media as executive vice president and handled clients like Hyundai, Emirates, Voltas, Kohler among others. She started her career with McCann Erickson in the year 2000 and worked on the Nestle and L'Oreal businesses. She was also associated with Madison, Vivaki Exchange, Group M and Reliance BIG FM in the past.