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Shah was general manager - Brand and marketing at Dainik Bhaskar Group.
Star TV Network has appointed Khyati Shah as associate vice president Marketing and Programming.
Prior to the latest appointment, Shah was general manager – Brand and marketing at Dainik Bhaskar Group. She has had stints with IFF, GreyWorldwide, Ogilvy & Mather, and Beehive Communications in the past.