Adarsh Pete, Adobe's India marketing manager - Adobe Experience Cloud, has now joined IBM. Pete has been appointed as IBM's India, South Asia lead - Brand, Social and Corporate Advertising.
With over 16 years in the industry Pete has had stints at Timesjobs, Tally Solutions, SAP Labs India apart from Adobe.
In his new role at IBM, Pete will be responsible for consistent brand visibility/experience and tactics in India, South Asia market, developing social media strategy for IBM India across social platforms, developing and owning the search marketing strategy, and leading the integration of paid media activities between brand and performance marketing teams.
Pete is based in Bengaluru.