French skin-care brand Bioderma brings Shanth Kumar on board to strengthen its digital portfolio

In his role, Shanth Kumar is responsible for building and driving digital and e-commerce strategies, both long-term and short term, while also initiating digital transformation at an organisational level. Kumar's experience would be highly leveraged for reimagining Bioderma's business in the digital age as well as responding, adapting and improving the consumer experience.

Shanth Kumar

With over 12 years of extensive omnichannel experience, Kumar has been able to build his expertise in handling brand strategies for premium and luxury categories. An MBA in marketing, Kumar has earlier worked with multinational firms like Dell India, Diageo Plc and Sebamed where he has handled various roles. His competencies include developing and managing P&L, brand management/strategy, digital marketing, innovation, and consumer insights to arrive at business/brand solutions.

Commenting on his appointment, Shanth Kumar, head marketing-digital and e-commerce at Bioderma says, "Joining the organisation gives me an unparalleled opportunity to work in a globally competitive digital environment and build a strong platform for the firm. At Bioderma, I look forward to introducing advanced digital experiences for better decision making as well as supporting the team with robust technologies for superior organisational performance."