The Hindu Group appoints Aparajita Biswas as head of brand marketing

The Hindu Group has announced the appointment of Aparajita Biswas as head of brand marketing. Biswas will be spearheading all marketing and consumer connect initiatives for the group.

Aparajita Biswas

With over 12 years of experience in the telecom, FMCG and media industry Biswas has worked with brands like Vodafone, Times of India, Moserbaer, Carlsberg and Coffee Day. Her last stint was with Vodafone Idea where she was head of brand communication for the Tamil Nadu circle.

Suresh Balakrishna, chief revenue officer, The Hindu Group, says, “We are delighted to have Aparajita (Biswas) as part of our marketing team. Given her varied background in telecom and media, I am sure she will add a lot of value to our marketing efforts.”

On her appointment Biswas says, “I am excited and proud to be a member of The Hindu Group and to have an opportunity to work with and help shape the brand which I have grown up reading and admiring. I look forward to engaging and building a strong relationship with a diverse readership, which now has a range of options in terms of language, content and means of delivery - from print to digital. I can’t wait!”