Its biggest achievement was that the Alto became a strong brand even with the Maruti 800 around

Two main reasons that contribute to the popularity of DTH – first it reached places where both cable & satellite (C&S) operators and terrestrial towers couldn't. The lousy experience of C&S also tempted the subscribers to migrate to DTH

In a 'chai' drinking nation, the café culture wave swept across metropolitan India following strong economic growth which resulted in an increase in youth spending power

With memorable advertising and tremendous variety, it went head-to-head against Frito Lay's

In the last 10 years, Lulla has build many brands and businesses

The growth of Indian print media has been an envy for many across the globe. India still continues to be one of the cheapest newspaper subscription market across the world and this low priced strategy continues to expand the market

A good ad filmmaker knows better than to underestimate the incredible rub-off design can have on the final ad film. afaqs! explores three case studies from the past few years where craft made all the difference

Uppal was responsible for the monetisation of Yahoo! India properties. Besides, Yahoo! India has roped in Namit Pandey as director and business head of classified, local search and small business from Monster.com

With the launch of the Indian edition of the sports magazine, Sports Illustrated will mark its third international edition

The screens installed in the hospitals will run both commercial and non—commercial vignettes in terms of content