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Marketing

<span class="htext1">Trailblazers: Worthy stablemate:</span> Alto

Its biggest achievement was that the Alto became a strong brand even with the Maruti 800 around
Marketing

<span class="htext1">Market Transformation:</span> DTH

Two main reasons that contribute to the popularity of DTH – first it reached places where both cable & satellite (C&S) operators and terrestrial towers couldn't. The lousy experience of C&S also tempted the subscribers to migrate to DTH
Marketing

<span class="htext1"> Market Transformation:</span> Coffee shops

In a 'chai' drinking nation, the café culture wave swept across metropolitan India following strong economic growth which resulted in an increase in youth spending power
Advertising

<span class="htext1"> Innovating brands:</span> Bingo!

With memorable advertising and tremendous variety, it went head-to-head against Frito Lay's
Media

<span class="htext1"> How life has changed:</span> Now, I listen more and I think more - Sunil Lulla

In the last 10 years, Lulla has build many brands and businesses
Media

<span class="htext1"> How media has changed:</span> The English press is losing its premium status - Bharat Kapadia

The growth of Indian print media has been an envy for many across the globe. India still continues to be one of the cheapest newspaper subscription market across the world and this low priced strategy continues to expand the market
Advertising

<font color="#ff0000">Special: </font> Storytellers Inc: When a filmmaker has 'crafty' intentions

A good ad filmmaker knows better than to underestimate the incredible rub-off design can have on the final ad film. afaqs! explores three case studies from the past few years where craft made all the difference
Digital

Pearl Uppal quits Yahoo! India; Namit Pandey joins

Uppal was responsible for the monetisation of Yahoo! India properties. Besides, Yahoo! India has roped in Namit Pandey as director and business head of classified, local search and small business from Monster.com
Media

Sports Illustrated to launch Indian edition

With the launch of the Indian edition of the sports magazine, Sports Illustrated will mark its third international edition
OOH

OOH Media forays into healthcare and pharma

The screens installed in the hospitals will run both commercial and non—commercial vignettes in terms of content