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People Spotting

Pratap Bose moves on from The Social Street

He co-founded the marketing communications agency in 2015 after stepping down as CEO of the DDB Mudra Group.
Advertising

Bausch + Lomb’s new campaign draws attention to eye health

The contact lenses and lens care solution brand has released a series of eye exercises that one can do while working from home
Advertising

Lenskart's social campaign tells stories of broken eyewear solutions

While most businesses remain shut during the ongoing nationwide lockdown, Lenskart continues to deliver eyeglasses to those in need...
Marketing

Asian Paints forays into the hand & surface sanitizer category

Viroprotek range of hand and surface sanitizers will be available in various pack sizes, in the market starting next week.
Guest Article

BMW's marketing head on five digital transformation trends to watch out for

Digital transformation and marketing in the Post-COVID Reality (PCR) ...
Media

IRS 2019: Dainik Jagran most read newspaper, Times of India leads English, India Today Tops among magazines

MRUC's latest IRS data shows a steady decline in readership across most markets
Advertising

Nutrela urges people to reconnect with loved ones in a new ad campaign

It also celebrates people who're WFM and giving their best to the house chores and helping in the kitchen to lower the burden of their family members.
Companies

5 days, 5 fresh shows, only on 1 channel; MTV Beats

MTV Beats Desh Ki Beat, the channel will dedicate a ticker on air to display messages of love and encouragement to all those risking their lives for our safety and comfort.
Marketing

Lifebuoy effective against Covid-19 Coronavirus in laboratory tests

In response to the global pandemic, the brand has embarked on a public service campaign to remind people that hand hygiene and using any soap brand can help reduce the spread of infections.
Companies

Saregama launches ‘Maa Ke Liye’ campaign, this Mother’s Day!

This Mother’s Day, Saregama has launched a new campaign – Maa Ke Liye – to promote meaningful gestures.