Verve Media will be in charge of developing strategy-driven videos for True North's social media accounts as part of the contract.

Prior to Britannia, Bajaj has worked with Wipro Consumer Care and Lighting, Mondelez International and Diageo.

Previously, he was with Weber Shandwick as SVP & Head of Media Strategy.

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.

Truecaller SDK helps mobile-first startups, developers and businesses simplify customer verification for web and mobile apps powered by its 250 million+ users in India alone.

Manushi’s campaign will be featured in digital and social platforms across India and is her first partnership with a beauty brand.

The report analyzed 150 theatrical films, streaming films and series released in 2021 across 8 Indian languages.

The actor's performance in 'The Family Man' and a hit song from 'Pushpa: The Rise', have catapulted her to the national scene.

Amul, SpiceJet, Aavin and Tech Mahindra are some of the brands that are playing on the chess craze in Chennai.

The brand's focus on fashion, home and beauty categories fits well with Nykaa’s areas of strength.