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Marketing

Buzziest Brands to pack a punch in its fifth year

The Buzziest Brands of the Year poll is back on afaqs!
Advertising

JWT is the new creative custodian for Godrej Nupur

Godrej spent about Rs 5 crore last year on the marketing of the brand
Media

Carat India bags media duties for Parag Milk Foods

Carat won the account in a multi-agency pitch
Media

International format shows: Customisation works for TRPs in India

Several international format shows have been imported from across the world. But only a few tasted success
Media

What's Bingo's advantage?

National Bingo Night is a show which will involve even the viewer sitting comfortably at home. Will this interactivity start a new chapter for reality show in India?
OOH

Idea turns greener out of home

The telecom giant has come up with innovations pan-India, creating green belts on bus shelters and hoardings
Media

Starcom Worldwide awarded the media duties for Educomp

Educomp Solutions, founded in 1994, is a globally diversified education solutions provider, which works closely with schools to implement innovative models and to create and deliver content to enhance student learning
Advertising

Manish and Raghu's new agency to be called Scarecrow

Several months after they quit Contract Advertising, Manish Bhatt and Raghu Bhat have announced their own agency, Scarecrow Communications
Advertising

Muthoot Pappachan Group wears new look after 30 years

The company has also appointed a new creative and media agency
OOH

Delhi Outdoor Advertisers' Association: Setting a benchmark

In its last few meetings, the association has set some guidelines to safeguard the interests of the media owners