It plans on increasing across 62 districts in the states of Maharashtra, Karnataka, Telangana, and Andhra Pradesh.

The country marketing manager at IKEA India discusses festive campaign, upcoming initiatives, trends in India, celebrity endorsements, and more.

Conceptualised by Leo Burnett, the campaign will run on broadcast and across digital channels.

IKEA’s 6-second ads that helps you organise your home faster than skipping ads on YouTube.

The campaign spotlights a selection of versatile home furnishing solutions designed to effortlessly fit into the heart of Indian households.

The upcoming season of Tankesh Diaries celebrates the essence of everyday life at home .

The campaign showcases how IKEA’s affordable product offerings aims to resolve the clutter issues which is a common cause of frustration in Indian homes.

The platform enables a better life at home by sharing home furnishing ideas and inspirations and promoting the accessibility of shopping at IKEA for the many people.

IKEA India lit up Mumbai’s Gateway of India, Bangalore’s Town Hall and IKEA Hyderabad store with spectacular visual projections.

After close to eight years with IKEA India, this path has come to an end and a new one will begin shortly, she says.