Results for 'innerwear '

Advertising

Is the time ripe for men’s innerwear brands to close the curtains on crassness?

The category is notorious for raunchy subtleties. Here is how it might be coming to an end.
Advertising

Van Heusen Innerwear collaborates with Hardik Pandya

The film portrays the journey of a contemplative cricketer undergoing rigorous training in a virtual reality simulator.
Advertising

Innerwear brand XYXX Apparels ditches machismo, introduces return policy in latest ad

Petal Gangurde, chief of brand & culture, talks about XYXX’s recent campaign, marketing challenges in the category, and more.
Marketing Initiative

Sports innerwear brand TRYB, launches first of its kind athletic underwear for men

When you’re passionate about fitness in every aspect of your life - your routines, social circles and especially your wardrobe reflects it.
Advertising

DaMENSCH offers a refreshing take on innerwear advertising

Deepti Karthik, SVP, marketing, believes that the world of innerwear advertising is plagued by regressive ideologies.
Advertising

Nolan Level Inception: New Innerwear Therapy campaign by DaMENSCH is as meta as it gets

The campaign is conceptualized & written by creative agency Talented and produced in partnership with Dot Dot Boom films.
Marketing

From innerwear to books, grocery app Grofers aspires to leap beyond veggies

Known for grocery delivery, Grofers looks to become an all-rounder ecommerce platform, to rival Amazon, Flipkart, Licious, Myntra.
Advertising

Innerwear brand Dollar out with 'woke' spot, new identity

But why is Bollywood star Akshay Kumar wearing a Santa cap in the video? We spoke to the brand’s head of marketing and communications Bidyut Nath to find out.
Marketing

Rupa Innerwear scales the Mt. Everest...

To celebrate the 50th anniversary of the organisation, mountaineers scaled Mt. Everest on Rupa’s behalf...
Advertising

Makani bags creative duties for Pepe Jeans London's innerwear launch

The win came following a multi-agency pitch.