Corona: dressing up for the summer

To capitalise on being “everyone’s favourite beer of the season”, for summer 2018 Corona is introducing packaging redesigns on all bottles and cans of Corona Extra and Corona Light.

While Corona introduced a redesign for its cans last summer, this is the first time that the brand is redesigning the bottle’s label. Going forward, what is Corona’s game plan?

Source : https://www.adweek.com/brand-marketing/corona-introduces-first-bottle-redesign-for-summer-2018/