It is not just other brands. Ikea has also begun collaborating with artists and designers from all kinds of disciplines - Icelandic-Danish artist Olafur Eliasson, fashion designer Virgil Abloh (the name behind the Ikea receipt rug), the Solange-backed cultural hub Saint Heron, perfume creator Ben Gorham and glass and ceramics artist Per B Sundberg, among others.
So, what exactly is Ikea going to do? It has dropped a few hints. For example, it will work with Eliasson's Little Sun spin-off to create solar products for communities without electricity access.
While everyone is waiting and watching to see what unfolds, Ikea has announced a list of collections.