Year-Ender 2024

Merch, anime & Shin chan: Sony YAY!'s gems for the content crown in '25

Boss sprayed fire extinguisher on employee smoking indoors: Iraj Fraz Batla

Agile, audacious, and witty: Why 2024 belonged to the indie ad agencies

From C.I.D. to Asian Paints; nostalgia was the toast of marketers in ‘24

Showed my boss the middle finger: Nikhil Narayanan

Clients prefer one-stop agencies over juggling multiple partners: Ameer Ismail

New entrants add a splash of colour to India's paints market in 2024

Marketer’s playbook for 2025: Content, influencers & CX are the play

If an idea has merit, any small or big agency can sell it: Dentsu's Amit Wadhwa

Cricket, celeb trivia, music & more: What Indians asked Alexa in 2024