With a number of EV launches set in 2024, the sector is expected to contribute significantly to the AdEx, say, leaders.

Reckitt India was the biggest advertiser on TV news during Jul-Sept'23, with a 7% share of ad volumes.

Ad volumes saw a 1% growth in Jul-Sep’23 compared to Jan-Mar’23, says the report.

The sector significantly turned its attention to digital advertising with a rise of 74 percent in ad insertions from 2021.