The brand is throwing shade at competitors who offer lower prices for ‘lower quality'.

Hindi news topped with a 19% share of the News genre’s ad volumes during 2022 and 2023.

Would you munch on your fries before the ketchup arrived? Heinz wants you to wait.

The company spent Rs 169.93 crore on advertising in the third quarter of the previous fiscal year.

The brand has launched three films to celebrate the top-shot consumers with peculiar ordering behaviour.

We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead.

On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.

As brands strive for authenticity, are these organic-looking ads up to the mark?

The report shows a 32% increase in count of categories and a 30% rise in brands, while advertisers decreased by 1%.

As e-commerce platforms continue to register increasing ad revenue, brands have come knocking on their doors this festive season.