Results for 'Atul Mathur'

Points of View

When brands take hours, and not decades, to respond to feedback

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
Marketing

Scotch-Brite to do away with ‘the woman’ in its logo

The gender marker was highlighted by communication consultant Karthik Srinivasan in a post on LinkedIn drawing a response from the brand’s marketing head.
Marketing

Affluents want exclusivity – Amex, Synovate study