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Results for 'Atul Mathur'
By
Shreyas Kulkarni
Points of View
When brands take hours, and not decades, to respond to feedback
Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
By
Abid Hussain Barlaskar
Marketing
Scotch-Brite to do away with ‘the woman’ in its logo
The gender marker was highlighted by communication consultant Karthik Srinivasan in a post on LinkedIn drawing a response from the brand’s marketing head.
By
afaqs
Marketing
Affluents want exclusivity – Amex, Synovate study