Results for 'automobile branding'

Marketing

Tata Motors aims to foster ownership pride through market consolidation and product innovation

Head of marketing Vinay Pant reveals challenges in promoting a legacy brand, the importance of innovation, and marketing outlook for 2024.
Editor's Note

Czech cars, Indian emperors, and myth-inspired auto brand names

Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.