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Results for 'automobile branding'
By
Nisha Qureshi
Marketing
Tata Motors aims to foster ownership pride through market consolidation and product innovation
Head of marketing Vinay Pant reveals challenges in promoting a legacy brand, the importance of innovation, and marketing outlook for 2024.
By
Ashwini Gangal
Editor's Note
Czech cars, Indian emperors, and myth-inspired auto brand names
Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.