Our guest author delves into the rising stars of Indian cricket, Jaiswal and Jurel, and their potential as lucrative options for brands eyeing long-term endorsements.

The celebrity mismatch for match making. Karan Johar promoting inter-alumni marriages? Seriously?

As brands race to rope in the best women athletes to endorse their products, what is it really that they can endorse and for how long? We speak to industry experts to find out.